another richizzle trenizzle producshizzle

24 04 2007

What is the deal with record producers popping up in music videos? The charts seem awash with fat Yanks in 3xXXL white T-shirts contributing to the energy, rhythm and vitality of the song by, er, barking their own name, or doughy-faced Dutchmen in shellsuits pulling faces.

Timbaland may be a master of jittery, skittery beats, but in the looks and charisma front he’s no Pharrell, lurking apologetically around his own video for Give It To Me, with him and Justin Timberlake like a bizarre race-swap version of the Easy Lover video where Phil Bailey dances all cool and then makes a sweaty, embarrassed Phil Collins dance like a balding little troll.

Jay-Z’s one of the worst for dribbling meaningless nonsense over perfectly serviceable intros. On Thriller, the (terribly-named) opening track of Fall Out Boy’s latest album, he spouts some nonsense about this album being dedicated to “anyone who said it couldn’t be done.”

Um, yeah, because there were loads of haters who were convinced that a hugely successful bunch of gauche emo whiners would never conquer the insurmountable odds to punt out another album of overproduced, vaguely hummable pop-punk supposedly produced by a coasting tycoon as a cynical gimmick.

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